MOTION IDENTITY Inspired by the brand's tagline of "Reframe the way you think," the logo animation captures this concept by reconstructing the brain logo through fluid movement.
Motion Graphics - Jacquelyn Wu | Video Editing - Sophie Cheung
App Promotional Videos
Collaborating with the Creative Director, I made Lottie web animations for Reframe's official website.Additionally, I executed a product demo video for essential in-app functions for users and advertising. I also self-directed and produced the introduction video for Reframe App's feature video on Product Hunt, a website that surfaces the latest new and upcoming test products.
Website Motion Graphics
Product Demo Video
Product Hunt Video
In-app Content: Guided Meditaiton
I conceptualized and created a series of in-app meditation graphics. These include EFT tapping guides, Breathwork, Box Breathing, and Urge Surfing Exercise animations.
EFT Tapping: Female & Male Versions
Breathworks, Box Breathing, and Urge Surfing Exercises
